Tennis Australia’s AO ArtBall NFTs smash holder rewards hopeful with Australian Open tickets and more – Stockhead


There is one NFT project that was discussed at NFT Fest in Melbourne on Wednesday. And this is AO Artball. What is that, you ask? It’s about Tennis Australia.

stock head The first day of NFT Fest tried to cover a lot of ground, and we left the event feeling seriously overwhelmed by the amount of quality content on offer – even these let’s face it, dark times for the crypto space. The result is that the mind expands. And we get headaches.

But after chatting with several attendees at the Alex Theater and St Kilda Sports Club in the evening, if we just had to choose A The Aussie NFT project looks to be a hit when it comes to innovative use cases, with a win on the horizon, Tennis Australia becomes the AO artball. (Okay, maybe it’s a tie-break with the noun DAO project.)

We first covered ArtBall back in January, around the time of the 2022 Australian Open, but it’s making another announcement this morning at NFT Fest.

Holders will receive an Australian Open 2023 ticket

Designed by Tennis Australia and local Web3 studio Run It Wild, the AO ArtBall project will unveil an impressive array of rewards for holders of the popular AO ArtBall NFTs.

According to Run It Wild, the rewards program is “one of the most generous on the blockchain” and gives AO Artball holders an “unprecedented number of tickets” for tennis, live sports and entertainment that takes place in both the real and virtual worlds.

The Australian Open was the first Grand Slam to enter the metaverse when it generated 6,776 unique AO ArtBalls in January 2022, and one of the reasons it caught the attention of many was because it could record live match data. The first was a sports NFT project.

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As we wrote at the time, “Perhaps the most unique thing about these digitized tennis balls is that each ball’s metadata is linked to a 7″ x 7″ plot of the AO tennis court surface.” If the winning shot of any of the 400+ AO22 matches landed on that lot, the NFT metadata would be updated in real time with match information.

In addition, the NFT holder then received benefits such as a limited edition wearable.

Great, but the benefits just increased for AO ArtBall holders. according to information shared with stock headAny holder can claim couple Free seven-day ground pass for the second week of AO23.

Image: provided

And considering there are 6,776 AO ArtBalls in circulation, “this represents the largest release of tickets for the AO membership program in the history of the event,” explains Run It Wild’s Sarah May. stock head Relaxing on the couch at the NFT Fest event.

And can holders of more than one AO ​​ArtBall claim multiple pairs of ground passes based on how many balls they own? Yes that’s right – with a maximum of 20 tickets.

But wait, that’s not all. Other perks include access to other major international sporting events, Web3 conferences, behind-the-scenes streams at AO, limited edition merchandise and more.

Stockhead talks to Tennis Australia

At NFT Fest on Wednesday, we had some (so far limited) words with Ridley Plummer, who has one of the weirdest, longest, yet best titles we’ve heard yet: Senior Manager Metaverse, NFTs, Web3, and Crypto Tennis Australia .

Hi ridley. What do you think makes this project so attractive?

There really is something for everyone in this project. Whether it’s the unique art on the balls, the gamification, the ability to display match points digitally or the benefits of membership, there are plenty of reasons to join.

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In 2023, we will push the boundaries again and give all ArtBall holders a pair of free seven-day ground passes to the AO. And if you’re into other sports, we’ve got you covered through our extensive partner network that brings value and experience to holders.

What is it about NFTs and blockchain that makes them suitable for tennis?

Creativity is only limited by your imagination. That’s why with AO ArtBall we’ve created a platform on which we can continue to grow and innovate, making waves within a new audience segment that may not have previously been involved in tennis.

Our project deliberately targeted a web3 native to bring them closer to our game. And as Web3 adoption continues, we will focus on the native tennis fan and engage them in technology, innovation and usability.

To say the least, the crypto market and industry has had a very tumultuous year. Do you see evidence that fans still have faith in NFTs and the concept of the Metaverse?

From the conversations we’ve had with our stakeholders during this time, we’re hearing renewed enthusiasm for the project and the new experiences it has to offer. As AO23 continues to grow rapidly, we will continue to provide all our holders with tickets, experiences and networking opportunities that are only available to members of the event.

Less than 2% of the collection is listed on the secondary market, indicating healthy levels of holdings going forward.

Borna Coric responds in one of two ways related to Tennis-NFT

Although he did not attend the NFT celebration in person, Croatian tennis star Borna Coric (26 in the ATP men’s singles rankings) also gave stock head Some tennis related NFT Alpha.

Why Borna Coric? Well, because he’s a top tennis player who digs crypto and NFTs, that’s why. He is also the founder of “ProTennisFam”, a “conservation-focused Web3 tennis archive, community and forum” that helps support and develop emerging tennis prospects.

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Are NFTs and crypto widely understood by players on the professional circuit, Borna?

I would say everyone has heard about it and has an idea of ​​what NFTs and cryptos are. For example, Naomi Osaka, Stan Wawrinka and Gael Monfils have already come out and demonstrated great use cases for the new techniques, while Cameron Nori and Riley Opelka have mined NFTs and probably Denis Novikov’s He is very expert in form.

Plus, you have Serena Williams, who actively leads VC and is actively involved in the Web3 space so rareNo problem, right!

NFTs and tennis… Can you tell us why you think this is a good fit for you?

I truly believe that NFT technology offers a great opportunity to bring tennis players and fans closer together, allowing fans to experience their favorite player’s career better than ever before.

In addition to established uses for NFTs, such as membership benefits, premiums, content access or exclusive privileges for tangible experiences, NFT technology offers future revenue potential for fans and the general public, as well as democratizing access to the present. professional tennis player.

And the AO Metaverse has already proven what it can do for tennis and this is just the beginning.


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