In the weeks before AEW’s All Out Pay-Per-View, on-screen managerial person Stokely Hathaway began recruiting more and more clients. Lee Moriarty, Colton Gunn, Austin Gunn, Ethan Page, and W. Morrissey all took Hathaway’s business card, and the group eventually came together at All Out during the PPV’s casino ladder match. He attacked the other contestants in the match, allowing the masked “Joker” to enter and easily win the match.
At the end of the show, it was revealed that the “Joker” was none other than the returning Maxwell Jacob Friedman. For the past few weeks, there has been speculation about Hathaway’s relationship between the group and if the group even has a name. Well after this week’s “Dynamite,” we finally have some answers.
On Wednesday night’s edition of “Dynamite,” MJF came into the ring to cut a promo when Jon Moxley defeated Sammy Guevara to crown a new AEW World Champion in the final of the Tournament of Champions. MJF cuts a promo cursing Moxley and the Albany, New York crowd. Subsequently, he introduced Hathway and his clients’ presence, stating that they were his “retainer on faction” and referred to him by his new name, The Firm.
The firm made its way into the ring, where Hathaway went through the group members one by one. He told Morrissey that he loved her. He told the crowd that Moriarty wanted to be the Ring of Honor Pure Champion. He said that The Gun Club was “worth more than their broken a** daddy,” and that Ethan Page was ready to go after the AEW All-Atlantic Championship.