“MyPilo will soon be the only advertiser on Twitter.”
— Stephen King, on Twitter
He was a master of horror and bestselling fiction author Stephen King, who rocked a parade of advertisers including GM GM, +0.35%, United Airlines UAL, +0.60% and Audi VOW, +2 .47% or its social media platforms stopped marketing. Tesla since TSLA, +7.82% and SpaceX CEO Elon Musk took over.
It’s not the first time King has spoken out about Musk’s rocky $44 billion purchase of Twitter, which has seen massive layoffs and layoffs, with users tweeting “RIP Twitter” and posts like Hive Social, Mastodon and Signing up for rival social sites. Case Twitter collapsed. In addition, the upgraded Twitter Blue subscription service got off to a bad start and repeatedly slowed down.
Read more: Twitter layoffs continue led by Elon Musk; Another delay for Twitter Blue
And: 9 Twitter Alternatives, Like Mastodon And Hive Social, If The Social Network Shuts Down On Elon Musk’s Watch — Or If You Just Want To Quit
King was one of the first bold names to threaten to quit Twitter if Musk’s plan to pay verified users $20 a month (later reduced to $8) to get their blue check passed.
Read more: What Does Twitter Verification Actually Mean? And what can happen from this?
King tweeted in late October, “$20 a month to keep my blue check? F – that, they should pay me. If this holds up, I’m out like Enron.” That post went viral and Musk responded by tweeting, “We’ve got to pay the bills somehow. Twitter can’t rely on advertisers alone.
Musk also cited the low price at the time: “How about $8?”
Maybe that’s why Musk responded to King’s most recent tweet about MyPillow with an “oh hi lol.”
Kasturi asked, “Is my pillow really a good pillow? Now I’m curious.
It should be noted that Mike Lindell, CEO of MyPillow, has been permanently banned from Twitter – twice – for promoting misinformation to spread unfounded claims of voter fraud in the 2020 US presidential election. He is also facing a lawsuit from a voting machine company that he accused of manipulating the vote count.
Lindell told Business Insider in an interview posted the day before Thanksgiving that he hopes Musk will reverse his Twitter ban — just as the new Twitter CEO did for former President Donald Trump earlier this month. said, “I’ll fly for them, whatever it is.”
As for Twitter’s advertising woes, more than a third of the site’s top 100 marketers haven’t advertised on the social network in the past two weeks, according to a Washington Post analysis of marketing data released during Thanksgiving week, including the blue chip brand Jeep. . . and Mars Candy, Kellogg’s, +0.67%, Verizon VZ, -0.71%, Sam Adams Brewer Boston Beer SAM, +0.38% and pharmaceutical company Merck MRK, -0.07%.
Margin (February 2021): OAN’s ‘Absolute Proof’ Disclaimer Gets More Attention On Twitter Than Mike ‘MyPillow Guy’ Lindell’s Movie
Read more: Supreme Court dismisses defamation case from MyPillow CEO Mike Lindell