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Sony has reportedly approached CD Projekt Red “several times” for possible acquisition

Sony has reportedly approached CD Projekt Red "several times" for possible acquisition

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According to internet speculation, CD Projekt Red has been approached several times by Sony for a takeover bid. While the rumors are unsubstantiated, they are supported by industry insiders. A CDPR acquisition would further escalate the takeover wars between Sony and Microsoft.


KEY LEARNINGS

  • There are rumors that CDPR has been approached by Sony for a possible acquisition.
  • The rumors have little support, but companies are always talking about acquisitions.
  • Microsoft and Sony are at war to acquire as many studios as possible.

According to industry analyst Rythian, CDPR was approached several times by Sony in response to the takeover rumors.

He claims that one of the reasons CDPR announced many new titles in development was to increase their valuation before a potential acquisition. But that doesn’t necessarily mean Sony will take over CD Projekt Red. Companies are constantly talking to each other.

Earlier this month, CDPR announced a slew of titles, 2 new Witcher games, a new IP address, and a new Cyberpunk game in development. The studio also expressed interest in expanding into film and TV following the success of the Netflix animated series Cyberpunk Edgerunners.

While these are just rumors, Microsoft and Sony have been fighting to acquire studios. Microsoft had announced its plans to acquire Activision Blizzard for nearly $70 billion, a takeover that Sony is fighting in court. Microsoft also recently acquired Bethesda for $7.5 billion, making Starfield an exclusive title.

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Sony has responded with its own acquisitions. Early this year, they closed their acquisition of Bungie, the original developers of the HALO franchise, for nearly $5 billion.

We’ll have to wait and see if Sony will be brave enough to take over CDPR. Takeover talks are often kept quiet, and even many prominent journalists are left in the dark as suitors, lawyers and bankers keep these discussions under lock and key.

Don’t take the Sony rumor as fact, but keep in mind that companies are always looking for others, there may be truth in these rumours. Earlier this year, EA had acquisition talks with Disney, Amazon, Apple and more.

If Sony acquires CDPR, it will only fuel the battle for acquisitions and exclusive IP between Microsoft and Sony.

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