With a clear “NXT” rebrand on the horizon, it seems that what is old is new again.
Brian Alvarez told on Wednesday’s “Wrestling Observer Live” that the upcoming “NXT” Halloween Havoc event is now being branded as the “NXT” Takeover. Fightful Select. According to“NXT” Takeover: Halloween Havoc is scheduled for Saturday, October 22, and will be a WWE Premium Live event.
Last year’s Halloween Havoc was a special episode of the weekly “NXT” broadcast, in which Tommaso Ciampa defended the “NXT” Championship against defending champion Braun Brecker. It was also the event where “NXT” Women’s Tag Team Division veterans Gigi Dolin and Jessie Zayn began their first reign with the brand’s Women’s Tag Team Title.
Takeover “NXT” was the classic designation for Network Specials, which used the branding from 2014 to 2021. This was gone as NXT moved into its “2.0” era, which featured more colorful logos, as well as more colorful characters in the locker. room. While “NXT” is still being run by WWE Hall of Famer Shawn Michaels, the promotion of Paul “Triple H” Levesque to Chief Content Officer has led to a revival of the executive’s earlier approach to developmental promotion.
Before Triple H’s ascension, “NXT” was going through an almost malevolent rebrand. After the brand failed to compete with “AEW Dynamite” on Wednesday, it was moved to Tuesday nights, where it became identical to WWE’s main roster programming. The “NXT” logo was changed to gold at the end of this week’s episode, suggesting a return to tradition for the once black and gold brand.