The cryptocurrency industry has evolved recently with the introduction of NFTs, DeFi, and the Metaverse. NFTs in particular are massively used by creators, artists and musicians who want to connect with their fans.
Game developers have also used NFTs to tokenize in-game assets and introduced a unique game concept called play-to-earn. P2E Games has changed the idea of gaming as users can play games, earn tokens and sell their characters on supported NFT marketplaces.
Southeast Asia is at the forefront of NFT adoption
Southeast Asia is at the forefront of this trend, with a vibrant population embracing NFTs and play-to-earn games. Exposure to NFTs in the Philippines is high, with many citizens using popular P2E games such as Ax Infinity to significant effect.
In addition to the Philippines, other Southeast Asian countries such as Malaysia and Thailand have also joined the trend with large NFT markets. In new projects, it is important to try to gain market share in this sector. PROJECT XENO aims to do just that with its latest collaboration with top Japanese manufacturer Fumiya.
Fumiya has agreed to be the brand ambassador for Southeast Asia with the aim of exposing this market to the Project Zeno ecosystem. Fumiya is a social media producer based in the Philippines and has worked extensively as an actor, singer, TV personality and YouTuber.
Its popularity extends to various social media platforms, including 2.31 million YouTube subscribers and more than 6 million followers on Instagram, Tik Tok and other SNS channels. In addition to gaming, Fumiya has previously served as an ambassador for Hamamatsu City, Shizuoka, and SNS.
He is expected to promote the earn-to-play sports project XENO among his huge following and expand its reach in Southeast Asia. The Gamefi project allows players to compete in battle royale and tournaments to win prizes. The game’s characters are released as NFTs that can be bred, upgraded, and sold in supported markets.
Speaking about the development, Fumiya expressed his happiness to join the Project Zeno ecosystem. “I’m Fumiya and I’ve been appointed ambassador for ‘Project Zeno’. When I lived in the Philippines, I saw many young and old people playing games on their smartphones. Happy to help spread new entertainment to Filipinos who love . He added.
Southeast Asia has huge potential within the NFT ecosystem and PROJECT XENO is well on its way to exploring this market. Future development may see an explosion with more players looking to earn money by playing the game.
In addition to expanding its reach in Southeast Asia, Project XENO has unveiled plans to explore new frontier markets. These include coordinating and appointing ambassadors to the US, India, South Korea and the Middle East. PROJECT XENO recently teamed up with popular Japanese YouTuber Hikaru to launch an NFT collection.