Intel, ISB Hosts Invited Residential Workshop for Selected Deep Tech Startups


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To help growth-stage Indian startups expand into international markets, an invitation-only event was recently held at the Indian School of Business (ISB) campus, Hyderabad as an exclusive part of the Growth Tunes series for their founders. A one-day residential workshop was organized. Initiative to boost high-potential tech startups – designed by Intel India’s Intel Startup Program in partnership with ISB.

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The ‘Growth Tunes – A Leadership Series’ previously hosted two interactive sessions with industry gurus in June and August 2022 respectively. The series will feature many more knowledge-driven lectures and interactive workshops in collaboration with leading universities.

As the latest addition to GrowthTunes, a special workshop – “Executive Program: Path to Global Entrepreneurship” – took place on November 14-15, 2022 and was specially curated by industry experts and technologists from Intel India along with educators working at ISB. Coinciding with Global Entrepreneurship Week #GEW (November 14-20), it featured live interactions and experiential learning sessions with successful founders, deep-tech investors, industry experts and leading academics, including Rajendra Srivastava, former dean, ISB; Vijaya Sunder, former Head of Business Process Excellence, World Bank Group; and ISB faculty members Anusha Sirigiri and Deepak Jena.

The workshop was specifically aimed at founders of growth stage startups in the Intel Startup Program portfolio – i.e. revenue generating companies that have already deployed their products in multiple markets and are now ready to go global. Through collaborative learning and networking, participants will gain insight into how to optimize their business models, reorganize their resources and infrastructure, and strategize for expansion into international markets and raise additional funding.

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The sessions of this high-level workshop, led over two days by five eminent academics and renowned professors from ISB, focused on guiding select startup founders on the nuances of factors, both internal and external, to overcome the barriers that hampering these start-ups. Ups will happen. Expanding face to international markets.

Professor Rajendra Srivastava explained the importance of value creation through intangible and networked markets such as customer service and retention that can help startups better understand customers. While Professor Anusha Sirigiri focused on building a strong business case to expand globally, Professor Deepak Jenna developed a value-based growth strategy framework for technology startups based on value drivers and metrics. Explained the necessity and benefits.

Professor Rama Nidumolu and Professor Vijaya Sundar explore the need for two key internal factors in any organization – a growth mindset and strong internal capabilities – to transform, innovate and scale across global markets while taking into account changing customer preferences. The workshop also included a discussion moderated by Professor Shashwat Alok and Karthik Reddy, co-founder and managing partner, Bloom Ventures; Gokul Dixit, Venture Partner, Dallas Venture Capital; Sandeep Goyal, Managing Director, Strategy & Operations, Moglix; and Anand Arvind, SVP & GM (core business) and founder, Zenoti, on analyzing and interpreting the subtleties of growth finance and valuation strategies for international development. Reddy and Dixit specifically shared investors’ perspectives on the topic, citing examples of their own recent investments. The discussion ended with the investors sharing some useful tips for startups, what investors generally value about their investments.

Being a unique initiative, the workshop received positive feedback from the faculty, who were enthralled by their interactions with young entrepreneurs and participants, who felt it was timely as many are currently looking to expand their startups globally. are planning to go. Since the workshop was organized by a management institute that usually works with established companies, some startup founders were initially apprehensive about the possible positive outcomes for their budding ventures. However, the curated workshops struck a chord with participants, who expressed their satisfaction with the valuable networking opportunities ISB provided during the classroom sessions, dinner, and sports activities.

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Sriram Raghavendran, Head of Innovation at Samunnati, a Chennai-based open agri network for small farmers, said the workshop was well-conceptualized and provided an enriching experience where all participants shared their growth journey and learned from each other. .

Another attendee, Joy Basu, CEO of Smart Ship Hub, a startup in the maritime logistics industry, said the workshop was especially helpful for large-scale startups, but without a clear plan or direction for it. Basu said the faculty’s understanding of building strong relationships with customers, creating differentiation, creating the right product-market mix and building market-leading products will enable Smart Ship Hub to become a major player in maritime logistics to become.

last session

The Growth Tunes series kicked off June 30 of this year with a live talk session by Vish Krishnan, a professor and endowed chair at the University of California, Berkeley and an associate professor at the Harvard University Lab for Innovation Science. Pro. Krishnan shared his insights on ‘Product Management for Growth and Scale’, specifically related to the deep-tech ecosystem, and invited a select virtual audience to the session.

Intel Booter | GrowthTunes Session 1: Product Management for Growth and Scaling

The second session in the Growth Tunes series, held on August 18, 2022, featured an insightful talk by Madhu Viswanathan, Associate Professor, Marketing, ISB and Director of Research, ISB Institute of Data Science, focused on leveraging startups to grow their B2B business to grow. switch. Digital marketing effective. Professor Viswanathan spoke to an exclusive virtual audience and covered a range of topics: Difference between traditional B2B marketing and digital marketing; the importance of devising customer-oriented marketing strategies; Emergence of rapidly changing digital landscape in platforms such as AOL, Google, Facebook (Social Media) and even new channels; And so on.

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Growth Melodies | Session 2: Digital Marketing for Startups to Accelerate B2B Growth

Growth melodies: explained

Intel Startup Program in partnership with Indian School of Business (ISB) under the auspices of Emerging Technology Center (ETC) has launched “Growth Tunes – A Leadership Series”, an exclusive offering designed for the startup ecosystem and leaders. In high impact startups.

The series, which will feature a variety of enlightening talks, interactive workshops and much more, offers multiple opportunities to connect with an exclusive group of industry ‘gurus’ and academics from leading universities to leverage their insights and begin the growth journey. parts Can be built and challenges can be met on a large scale. Technology and business too.

Participation in Growth Tunes is by invitation only to a limited audience of high-potential startups and their founders, as well as key leaders, Intel Startup Program faculty members, and ISB-affiliated startups.




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