Games industry veteran and former CEO of the FA unite to head up new football-focused studio, Formation Games


Former Bungie general manager Jonty Barnes, former Sports Interactive production manager Neil Dejyothin, and former Football Association CEO Alex Horne join the studio to create the AAA football club’s game club

LONDON-(BUSINESS WIRE)-November 24, 2022-

Formation Games, a new development studio, today appointed Alex Horne, former CEO of the Football Association, as president, Jonty Barnes, Bungie’s veteran general manager, as CEO, and Neil Dejyothin, veteran sports interactive executive, as executive producer. did. Alex, Jonty and Neil’s experience in the world of gaming and football will play an important role in the development of Club, Formation Games’ upcoming football ownership game.

Club Football Ownership, currently in closed alpha testing, is the entertainment experience where club owners (COs) build their dream club from scratch. COs are more than management, they make important decisions about every aspect of their club, from their kit, stadium and sponsors, to signing real players based on practice stats and helping the league achieve continental glory. Featuring a football culture story and strategic gameplay from some of football’s most brilliant developmental talents and most authoritative leaders, CLUB is a genre-shattering social experience coming to mobile devices in 2023. Club founders Guy Rogers, Chris Cragg, Tom Russell, Adam McIntee and Mike Burrows join the team at Formation Games to expand their broad appeal to football fans worldwide.

Chair Alex Horn Is an experienced business leader and has led FA as CEO for five years. Director Jonty Barnes The 33-year-old is a gaming industry veteran and former general manager of Bungie’s Destiny franchise. executive producer Neil DeJothin Former Senior Producer for Sports Interactive’s Football Manager series, Production Manager at Media Molecule and Project Manager for Analytics and Live Services at Sony PlayStation Studios.

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Alex Horne, Formation Games Chair, said: “I know firsthand the ups and downs that come with football ownership from my time in the FA. The sweat and tears that can be richly rewarded, or the moments on the pitch The combination of authentic football club ownership and gaming that Formation Games creates in the upcoming release of CLUB will attract a large audience and I would love to be an investor in the company and formally join the team as Chairman I am excited to join I am looking forward We look forward to working with Jonty, Neil and the team to create new football partnership opportunities for the club.”

“I am thrilled to be joining Formation Games as their CEO, the club is a labor of love from a talented group of AAA game developers and football fans,” said Jonty Barnes, CEO of Formation Games. “This is a project that will really disrupt space and showcase Formation Games’ new approach. We look forward to 2023 and beyond as we reveal more about the club.

Formation Games is backed by Zee Prime Capital and includes a formidable array of over 20 backers including ATKA, Merit Circle, CitizenX, Moonlanding Ventures, Petrok Capital, Pars Capital and several high-profile angel investors specializing in GameFi, football and media -Is.

CLUB will launch in 2023 on the Google Play and Apple Stores. Visit for more information. follow the club on twitter @clubgame_app,

About Training Games

Formation Games was founded in 2021 as ‘Club Games’. CLUB is the first product and the first free-to-play football property game that allows you to create, buy and trade your own football club. The studio believes in giving players an authentic sense of club ownership through features based on real athlete performance and Web3 capabilities. The studio was financed by Zee Prime Capital. More information at

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Graham Gallacher @ Honest PR
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