Elon Musk’s Twitter fiasco is the twilight of the Tech Bro


dear pseudonym funny twitter philosopher drill once wrote“‘I don’t own! I don’t own!!’ I keep insisting as I slowly shrink and turn into a corncob” [sic]

That tweet has since 2011 given rise to the phrase “corn on the cob,” which in Internet terms has come to mean claiming victory in the face of clear, humiliating defeat.

Now it seems almost narratively overwhelming that the social network that enabled Dril to become an absurd folk hero among an extremely online set is dwindling under the leadership of Elon Musk, the richest man in the world (for now). is – a man who was once hailed as a genius, but is certainly not acting like one right now.

Musk has lost more than half of his workforce to unfair layoffs and inhumane demands. Advertisers are fleeing. Selling Verified Check Mark to any $8 Dipshit and the willingness to give your credit card information to a website that just lost a significant portion of its security team has led to chaos and sometimes hilarity. (In a twist that should have been heartbreaking for the desperately funny Musk, he’s not responsible for the laughs, he unsung hero pretending to be eli lilly,

A 21 Nov New York Times The piece claims it’s just Elon doing Elon, running Twitter the same way Tesla and SpaceX did in the early days. While journalists express a healthy skepticism that this approach will work as a company as different as Twitter, they also leave it within the realm of the possibility that it’s part of a playbook that has worked before and will work again. could work.

Meanwhile, while Musk hasn’t said much to the media, he’s certainly been tweeting, babbling and asserting through it all I meant– moving and sticking their L’s together, telling us they’ve always been W’s. (Ellon, they’re obviously L. We can see the tape.)

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Mohammed Selim Korkutata / Anadolu Agency

Let me give a simple explanation: maybe Elon Musk is not the boy genius he was made to be, and never was. And probably not even their peers in Silicon Valley.

In the past month alone, thousands of tech workers have lost their jobs — from Meta to Twitter to Amazon and beyond — and leaders across the industry have predicted many more in the coming weeks.

Of course, expansion and contraction are inevitable, regardless of the industry. But there’s something else going on in what we’re seeing in technology right now. It seems bigger than the gentle waving of an invisible hand. It seems there are a bunch of guys who were heralded as geniuses, then made some bad decisions and now reality is finally catching up with them.

As a result, people who worked for him, who believed in him, get hurt.

“The tech industry is a china shop full of bulls…in the sense that many of its leaders have no idea what they are doing.”

Just a month ago, the prevailing narrative was rife about Bahamas-based crypto billionaire Sam Bankman-Fried. At the age of 30, he was the face and brain behind the crypto exchange FTX. He has celebrity endorsements, Super Bowl commercials and predetermined magazine. But between November 8 and November 11 this year, SBF’s net worth plummeted from an estimated $10.6 billion to $0 when it was discovered that the company was doing many things that companies that handle other people’s money shouldn’t be doing, and the underlying value of the cryptocurrency had completely collapsed. Bankman-Fried embezzled customers’ money in a manner similar to US banks in the aftermath of the 1929 stock market crash. Not very brilliant behavior!

Amazon will also cut 10,000 jobs as its global digital unit posted a $3 billion loss in the first quarter of this year. According to Business Insider, that’s because the Alexa virtual assistant that everyone thought was the future of computing 10 years ago isn’t really the future of computing. Alexa and its products have been “money-losing pits” for years, facing controversies that have eroded consumer confidence in them as they turned off their users for infrequent purchases. Prevents conversations from being secretly recorded. oops. Maybe Jeff Bezos should have lived in space.

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The allegedly brilliant mind of Facebook founder Mark Zuckerberg has been making some expensive stinkers lately. The recently rebranded Meta (nobody calls it Meta unless journalists or traders write about it briefly) has poured godly amounts of money into developing the so-called Metaverse, an immersive virtual reality world that required a $400 headset to join and to deliver a consistently buggy and bizarrely legless user experience.

(Disclosure: I was paid to create content on Meta Platforms on a contract basis between June 2021 and October 2022. I was not an employee of the company nor was I involved in any internal discussions or business.)

Sam Bankman-Fried, CEO of FTX.

Photo by Alex Wong/Getty Images

But just as Elon was alienating Twitter and someone posing as Sam Bankman-Fried created a believable fake listing for Blunderkind’s $40 million Bahamian penthouse, Zak announced that 11,000 of his employees were on the verge of losing their jobs. . were assumed. 13 percent of their workforce is unemployed, heading into the holiday season and perhaps a recession.

It reads a bit like its target.

If it had spent fewer resources setting up camp in Unkeny Valley, Facebook might have been less of a last stand for the uncle no one wants to talk about on Thanksgiving and a town square to step up and play that role. ready to fill Twitter before it starts circling the toilet bowl. In hindsight it’s 20-20 unless you’re stuck with a virtual reality headset and can’t really see anything that’s going on around you.

How many more of these technical failures do we have to go through before we stop believing the myth of the genius CEO’s witty naivety? How many Elizabeth Holmes? How many WeWorks? How many prestigious streaming miniseries based on the collapse of a company founded by a charismatic charlatan do we need to see nominated for a huge number of supporting actor Emmys before we learn our lesson?

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Silicon Valley’s weird father-worship of its leaders has always been exhausting for those of us whose brains don’t work in brine. But now we’re watching the tech industry — with its pathological reluctance to acknowledge the limits of its leaders — explode in a spectacular way that could harm even those unfamiliar with Elon if he accidentally ran away. “Tesla.

The tech industry is a China shop full of bulls — both in the sense that without delusions of optimism about any company’s upside potential, the whole thing will collapse on its own, and in the sense that many of its leaders are clueless. That’s what they do.

We see what happens when a culture is built around believing in the automythology of its leaders.

Silicon Valley is not a superhero incubator. Its leaders are not gods. Many of them aren’t even geniuses. The longer we remember this, the better we can prevent history from repeating itself. and then. and then.




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