Electronic art will no longer distribute physical copies of games in German-speaking countries, including: Germany, Austria and Switzerland; instead, those markets will move to a digital-only distribution strategy.
Digital has undoubtedly made a name for itself in the market in recent years and is now the preferred format for most players. Electronic Arts has made an important choice in several Central European countries given the unstoppable decline in sales of physical goods.
- German-speaking countries can no longer buy physical games from Electronic Arts.
- The company describes the reason as declining sales despite physical sales.
- The decision will not take effect immediately, as certain games will be released physically on schedule.
Electronic Arts GmbH has about 100 employees, a company located in Rheinauhafen in Colognewhich not only serve the German market, but also those in Austria, Switzerland and Scandinavia.
According to the most recent statement from EA Deutschland, as published by Games Wirtschaftbased on Games Economy, the company described how the shift from physical to digital was particularly detrimental to sales development and that the team had to undergo an economic restructuring.
As a result, EA cannot sell packaged goods in German-speaking countries such as Germany, Austria and Switzerland. As a result, EA already expects a “significant drop in revenue” in the current fiscal year 2022-2023.
In any case, the clause does not come into effect immediately. The physical versions of It takes two and Need for speed unbound for Nintendo Switch is routinely published on the 4th of November and Dec 2, 2022respectively.
German players can come up with a harsh response depending on how people buy their games. Electronic Arts has updated its distribution model. While physical releases for German players aren’t made impossible by the power of the internet, it seems they could make use of additional methods.
The company also does not completely rule out going back on its choice if it has a bad effect or if it manages to find a third-party partner for the physical distribution of its games in the above countries.
According to the German website Games Wirtschaft, Electronic Arts has been continuously asked since the beginning of October to categorize the specific effects of this choice on the German branch, the retail sector, the employees and of course the customers. The company has not yet responded to the inquiries.
In any case, EA’s decisiveness will depend on how German gamers react to the decision. Either way, we’ll be watching the results of an end to physical sales.
However, we get the idea that we are at the beginning of a trend that could eventually affect the other major publishers as well.
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