Dallas Cowboys and Jonas Brothers Launch The Salvation Army’s Red Kettle Campaign With Live Halftime Performance


The country’s largest private provider of social services launches prestigious fundraising campaign for 2022

ARLINGTON, Texas, Nov. 24, 2022 /PRNewswire/ — The Salvation Army’s 132nd annual Red Kettle campaign launched today on FOX with a special halftime appearance during the Dallas Cowboys’ Thanksgiving Day game against the New York Giants . This year’s performers, Grammy Award nominee and American Music Award winners, the Jonas Brothers, will perform live at AT&T Stadium and will be broadcast nationally during halftime. This will be the Jonas Brothers’ second time performing for the Red Kettle Kickoff, having first received the honor in 2008. The performance is a cowboy tradition and raises the official rallying cry for everyone to donate to the iconic Red Kettle campaign , those millions . Needed all year round.

Experience the full interactive multichannel press release here:

“We are honored to have supported The Salvation Army nationally for nearly three decades, bringing relief and hope to millions of needy people each year,” said Charlotte Jones, executive vice president and chief brand officer of the Dallas Cowboys and former national champion. . Chairman of the Advisory Board of the Salvation Army. “With countless individuals and families still grappling with the effects of the pandemic, inflation and other issues, we are humbled to be part of the military’s effort to help families maintain normal lives this holiday season and beyond . “

The Red Kettle Campaign is the largest and longest-running fundraising campaign of its kind to address the growing needs of people in vulnerable communities across the country. Funds raised in 2021 supported services for more than 25 million people living in America. As more people continue to struggle to meet their needs amid the lingering effects of inflation, and as social service providers experience rising costs to meet growing needs, The Salvation Army’s 2022 theme “Love Beyond” calls it public to support their neighbors in need. and emphasizes that if we love beyond hunger, love beyond shelter, love beyond disaster, and love beyond Christmas, we can offer hope and support to millions of others. The Love Beyond campaign is a symbol of the help and hope that those who turn to the Salvation Army for help can count on, not just during the holiday season but throughout the year.

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“As we enter the holiday season, we are reminded of those who are struggling to make ends meet,” said Commissioner Kenneth Hodder, national commander of the Salvation Army. “What should be a time of joy and solidarity is becoming a time of great hardship for many needy families in our country. It takes an army of partners and supporters to care for our most vulnerable neighbors, and we are honored more than ever as allies in the Dallas Cowboys, our ambassadors, our business partners, and of course, our volunteers and donors in the fight for the good .”

Across the country, volunteers, donors, communities and businesses have engaged in notable ways:

  • The Dallas Cowboys will host the 26th annual Red Kettle Kickoff Thanksgiving Day game halftime show, featuring a spectacular and highly anticipated performance by the Jonas Brothers. The event also includes a formal Red Kettle donation from the Gene and Jerry Jones Family Foundation. Since teaming up in 1997, the Salvation Army and the Cowboys have raised nearly $3 billion for the Red Kettle Campaign, which provides food, shelter, and other assistance to America’s most vulnerable year-round.
  • On December 9, the National Commander of the Salvation Army will be ringing bells across the country in a challenge to raise $1.5 million in just four hours. An interactive map of participating Red Kettle teams will be available on for those wishing to donate in person or virtually in support of the cause.
  • Throughout the season, supporters continue to donate thousands of Red Kettles located outside the storefronts of Walmart, Sam’s Club, Kroger Family of Stores, Bass Pro Shops and Cabela’s, Walgreens, Boscove’s, Big Lots, Dillard’s, Food Lion, Hobby Lobby/Mardell. . JCPenney and Macerich Properties.
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The Salvation Army needs everyone’s help now more than ever. The following options are available to those interested in helping their neighbors in need:

  • Sign up for a $25 per month permanent gift.
  • Contact your local Salvation Army to volunteer with Red Kettle or to distribute Angel Tree gifts to children in need.
  • Donate in cash, coins, and check or digitally with Apple Pay, Google Pay, PayPal, and Venmo at any Salvation Army Red Kettle nationwide.
  • Donate cryptocurrencies such as bitcoin or ethereum.
  • Ask Amazon’s Alexa to donate, “Alexa, donate to the Salvation Army,” then specify the amount.
  • Send any amount by texting “KETTLES” to 51555.
  • Give Christmas gifts to children of local families in need through the Salvation Army’s Angel Tree.

Every charity lives to show love to those in need in the community beyond their circumstances, hardships or challenges of the holiday season. To give or receive help, visit

about the Salvation Army
The Salvation Army serves more than 25 million people in the United States each year, helping them overcome poverty, addiction, and economic hardship through a range of social services. By providing food for the hungry, emergency aid for disaster survivors, rehabilitation for those suffering from drug and alcohol addiction, and clothing and shelter for those in need, The Salvation Army brings the best of the best to its 7,200 operations centers across the globe. the whole country works In 2021, the Salvation Army was ranked #2 on a list of “America’s Favorite Charities” by The Chronicle of Philanthropy. For more information, visit Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.

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About the Gene and Jerry Jones Family Foundation
In community service, the mission of the Dallas Cowboys and the Jones Family Foundation is based on the philosophy of helping those who may not have the strength, resources or means to help themselves, with a primary focus on partnering with The Salvation Army. Because the Cowboys organization has enjoyed tremendous and unprecedented success, the Jones family feels a very strong obligation to harness the visibility, energy and celebrity of one of the world’s most powerful sports franchises and use these dynamic forces to make a big difference. to make. leads to the goal of , Recognized as one of the most generous families in the world, the Joneses leverage the talents, skills and resources of all Cowboys players, coaches, cheerleaders and members of the organization to take a unique and cutting-edge approach providing community outreach. Hey. More information about the Dallas Cowboys and the Gene & Jerry Jones Family Foundation can be found at

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Emily Cruz Robbins
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SOURCE Salvation Army




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