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Big topic: Problem with Ticketmaster

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Last week, Ticketmaster sent Taylor Swift’s fanbase into a frenzy when the musician’s highly anticipated tickets went on sale. era travel, Despite reportedly giving assurances to Swift, the site was unable to keep up with the demand for tickets. Unfortunately, fans were unable to purchase tickets from other vendors due to their monopoly on the industry. A positive distraction from the messy debacle, however, is how it’s made it clear why the platform needs to be broken.

As Swift has proven over the past month, she operates on a completely different level than any other artist in the world. After becoming the first artist to completely control the top ten of the Billboard Hot 100, Midnight Singer’s latest tour exposed fundamental flaws in Ticketmaster’s business strategy, prompting Congress to intervene.

Next summer, Swift is taking the show on the road with a massive run of 52 stadium shows across America. It is clear that when the singer announced the tour, his fans went into hysterics. However, the enthusiasm was short-lived.

During the presale, no less than 14 million people competed for Swifty tickets, most of whom left the online lottery empty-handed. Even fans who bought tickets had a lot of problems with the website going down due to the unprecedented demand.

To make up for their mistake, Ticketmaster decided to withdraw general sale and make the rest of the tickets available for pre-sale exclusively to those eligible. In an apology, the company wrote: “We strive to make it as easy as possible for fans to buy tickets, but that hasn’t been the case for the many people trying to buy tickets for Taylor Swift ‘The Eras’ Tour. First of all, we would like to apologize to Taylor and all of her fans, especially those who had a terrible experience buying tickets.

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Swift took to her IG story to share her frustration with the screenplay, explaining, “I brought in a lot of elements from my career. I did this specifically to improve the quality of my fans’ experience, by doing it myself with my team, who care about my fans as much as I do. It’s really hard for me to trust an outside entity with these relationships and loyalties, and it’s unbearable for me to see mistakes happen without any recourse.

The problem is not directly related to the artist. No, it’s on Ticketmaster and their parent company LiveNation. Exclusivity deals with artists and venues have left them cornering the market, leaving customers with no choice but to use their services.

Swift chose to work with AEG Presents for her tour, who revealed she had no “choice” but to work with Ticketmaster. Ticketmaster’s special deal with most of the venues on the ‘Eras’ tour required us to have tickets through their system. We had no choice,” he said cnbc,

In the United States, Live Nation controls 70% of the ticketing and live event market; Therefore, it is almost impossible for artists not to use them. It’s unhealthy for a single company to have such dominance in any market, which can lead to laziness and ultimately degrade the user experience. In addition, Ticketmaster can drive up booking costs exorbitantly because ticket buyers cannot purchase the desired goods elsewhere.

Meanwhile, Live Nation UK’s resume in the UK includes a controlling part of Academy Music Group, the main venue in most cities. They also have a collection of major festivals such as Reading & Leeds, Download, Wireless and Creamfields.

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Finally, Congress steps in, hopefully breathing new life into the global ticketing industry. Senator Amy Klobuchar has confirmed she will chair a panel that will look at potentially breaking up Ticketmaster and making the market fair again. Klobuchar said: “The high costs, site disruption and cancellations experienced by customers show how Ticketmaster’s dominant market position means the company is under no pressure to continuously innovate and improve. “We will hear how consolidation in the live entertainment and ticketing industry hurts customers and artists alike.”

Although there is no timetable yet for the hearing, it is a positive step that leads to change. According to the #BreakUpTicketMaster movement, the website is “inflating ticket prices, charging junk fees, and exploiting artists, independent venues, and fans,” but it doesn’t have to be.

Ticketmaster is even making life unnecessarily difficult for music lovers during the global recession, making attending concerts an unaffordable luxury for many. They selfishly exploit our love of music to the last penny, and Taylor Swift’s debacle should be a wake-up call to end their monopoly.

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Source: faroutmagazine.co.uk

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