Adidas launches investigation into allegations of inappropriate behavior against Kanye West


CNN affairs

Adidas is launching an investigation into allegations of misconduct against Kanye West, with whom the company had a partnership that ended in October.

In a statement released Thursday, adidas said: “At this time, it is unclear whether the allegations in the anonymous letter are true. However, we take these allegations very seriously and will immediately investigate the matter to address the allegations.” It has been decided to launch an independent investigation.”

The statement follows an article in Rolling Stone that suggested Adidas board members overlooked inappropriate behavior by the rapper, who legally changed his name to Ye in conjunction with his Yeezy brand.

Rolling Stone says it received a letter Tuesday from former Yeezy senior employees to members of its board of directors about “the toxic and chaotic environment created by Kanye West.” The letter went on to say, “This kind of reaction from a brand partner is something adidas employees should never be subjected to, and adidas leadership should never tolerate.”

Adidas ended its partnership with Yeh in recent months after a series of anti-Semitic remarks. In late October, West addressed anti-Semitic comments — as well as what he said about George Floyd and Black Lives Matter — in a 16-minute video shared on YouTube by WmgLab Records asking adidas to end their business relationship. was admitted with him sometime after.

“I think Adidas felt, because everyone was attacking me, they had a right to take my designs,” West told a small crowd.

In the video, West did not apologize for his anti-Semitic remarks, but appeared to try to distance himself from any “hate groups”.

Also read  Agnelli, full board of Juventus Football Club, resigns after investigation into financial audits

West said, “I have no affiliation with any hate group,” and ended his remarks in prayer. “If there is any hatred directed against a Jewish person, it is not connected (pointing to himself) because I demand that everyone walk in love.”

Adidas has been working with West since 2013, when the company pulled its brand away from rival Nike. In 2016, adidas expanded its relationship with the rapper, calling it “the most important collaboration ever between a non-athlete and an athletic brand”.

West does not currently have an attorney or publicist representing him in this case.

– CNN’s Dan Heching contributed to this report




Leave a Comment