Adidas launches investigation into allegations of bullying by former employees of Kanye West


Adidas will launch an investigation into allegations that Kanye West played pornography for employees and engaged in other harassing behavior after former Adidas and Yeezy employees accused the rapper of manipulation and bullying.

A report was published earlier this month Rolling stone Allegations were made about the environment at Yeezy’s brand office, with former employees claiming that there was a “cult-like vibe”. A few days earlier, more former employees accused the rapper of bullying in a follow-up report, including showing porn and using ‘mind games’.

Among the allegations, a potential collaborator claimed she was invited to West’s Hollywood Hills home to view hardcore pornography and ask the designer’s opinion on it. West was also accused of showing employees an intimate photo of then-wife Kim Kardashian to a potential employee and showing employees an explicit video of her.

In an open letter from several employees to the CEO of Adidas and other company executives, West was accused of “years of verbal abuse, indecent assault and harassment” against employees. He also accused Adidas executives of turning a blind eye to West’s alleged behavior.

The letter read: “The most disturbing behavior that should have been noticed by the management team long before the partnership took place is their manipulative and fear-based approach to running the team while Adidas tries to dominate the employees behind closed doors.”

Kanye West did not respond to a request for comment Rolling stoneAnd nme Have contacted your representatives.

now financial times According to reports, Adidas is seeking to investigate West’s misconduct allegations after one of the company’s largest shareholders sought answers about the alleged incidents.

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According to feetGerman asset manager Union Investments, which has a 1 percent stake in Adidas and is one of the top 20 shareholders, wrote to Adidas this week asking for more information about the allegations.

“Adidas must disclose when management and the supervisory board were first informed of the internal allegations,” said Jan Werning, head of ESG Capital Markets and Stewardship at Union Investments. feet,

In a statement shared by adidas feetThe company said that while it is “currently unclear whether the allegations in the anonymous letter” are true, they “take these allegations very seriously and have decided to immediately launch an independent investigation into the matter to address the allegations.” have taken” .

West teamed up with Adidas under the Yeezy banner in late 2013, with his first collection debuting in 2015. Last month, Adidas ended its longtime partnership with West and Yeezy following the rapper’s recent anti-Semitic remarks, declaring his actions “unacceptable, hateful and dangerous.” .

Since then, Adidas has revealed it plans to sell Yeezy products without West’s branding, while West himself has said he plans to sell Balenciaga, Adidas and Gap hoodies for $20 (£16.85) . Because every company cut ties with him.




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